Give chilled drinks a dedicated display that invites customers to browse and buy.
The Empura EGM-23B is a single glass door merchandiser refrigerator for cafés, convenience stores, and foodservice businesses that sell chilled beverages. Its glass front lets customers browse the assortment before opening the door, while a dedicated cabinet gives bottled drinks a defined place in your sales area.
For a café adding bottled beverages or a store refining its drink offering, this format supports a focused display near everyday purchasing activity. Start with your regular sellers, then reserve room for specialty drinks that complement your menu or merchandise.
Arrange the display around your products
Assess representative bottles and cans before assigning shelf positions. The EGM-23B’s adjustable shelving accommodates different package heights, so your layout can reflect the drinks you actually stock.
Consider how customers will lift each container from the shelf. Leave practical handling space above taller bottles, group similar drinks, and face labels forward. Consistent product positions also help staff identify gaps without searching through unrelated items.
Match shelf space to selling priorities
Display stocking guidance for the Empura EGM-23B refrigerated merchandiser
| Display focus |
Stocking approach |
| Core drinks |
Assign regular sellers consistent positions and enough facings to support demand between routine restocks. |
| Mixed sizes |
Arrange bottles and cans by package height, with room to lift and remove each container comfortably. |
| New arrivals |
Dedicate a defined area to seasonal drinks or new flavors, then review sales before expanding their allocation. |
Position the cabinet for customers and staff
A commercial beverage display refrigerator should suit the route customers follow through your business. Assess the approach to the cabinet, the space occupied by its open door, and nearby queues or seating. Allow customers to browse without obstructing employees carrying supplies.
Consider the replenishment route as well. A prominent location may attract attention, but staff still need convenient access during service. Review Empura’s owner’s manual for installation guidance before committing to a position.
Support a consistent stocking routine
Prepare replenishment stock before opening the cabinet, then close the door promptly afterward. Empura recommends brief door openings for efficient operation. Rotate dated products according to their labeling and your operating procedures.
Review the display after busy periods to identify drinks that repeatedly sell out. Adjust quantities around actual demand instead of replenishing every variety equally. A familiar shelf arrangement means employees won’t have to reorganize the cabinet each shift. That’s one less task during a busy service.
Empura EGM-23B refrigerator FAQs
Does the EGM-23B have a sliding door?
No. It has a hinged glass swing door. Account for the open door’s footprint when assessing its position beside counters, aisles, or seating.
Can I adjust the shelves for different bottle heights?
Yes. The shelves are adjustable. Assess your tallest containers and leave enough clearance for comfortable removal before settling on the final arrangement.
Are the product pushers shown in promotional images included?
No. The listing identifies the depicted compatible pusher as a separately sold accessory. Confirm the appropriate accessory for your unit before ordering.
Can I stock the refrigerator immediately after initial startup?
Allow the interior to cool first. Empura’s manual directs operators to cool the compartment before loading products. Follow the instructions supplied with your unit when scheduling initial stocking.
What should I check before ordering an EGM-23B?
Confirm that the cabinet suits your product assortment and intended location. Review package fit, delivery access, door-opening space, and the installation requirements, including ventilation. Assess these against the actual site rather than cabinet dimensions alone.
Order the Empura EGM-23B to give your chilled beverage assortment a dedicated place on the sales floor. Call 1-877-900-4423 for help confirming cabinet suitability, package fit, and placement, or compare our Empura glass door merchandisers before ordering.
